Big Snow Sports Foundation
Brand Identity, web
Big Snow Sports Foundation is a new 501(c)(3) non-profit organization focused on creating community driven outdoor recreation opportunities for everyone.
Established to enhance and provide for the long-term sustainability of Big Snow Resort in Michigan’s western Upper Peninsula, the fund aims to revitalize the area by attracting youth, outdoor enthusiasts, and competitive athletes from a region with a population of over 60 million.
The identity relies on a modern, minimal logo with an organic color scheme that reflects the natural colors and changing seasons of Michigan’s upper peninsula.
INTERSECT STUDIO 2022
BASEL, SWITZERLAND